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What's in a Business Plan?

Depending on your business, your custom plan will have different content. However, in general, all business plans have the following main categories:
  • Executive Summary
  • Company Description
  • Product/Services
  • Market Analysis
  • Marketing Strategy
  • Financial Plan

On average, our custom business plans consist of 70 items, and are 35 pages long.

Sample Table of Contents
Click here to see a sample table of contents

It is also important that every business plan have sufficient market data and research to support the claims made in the plan. Comparable data drawn from similar companies in the same industry, and market research data will help prove the sustainability and profitability of the business. Each Custom Business Plan comes complete with market research, charts, and data included.


A goal without a plan is just a wish.
- Antoine de Saint-Exupéry

Copyright © 2012-2018 Custom Business Plans, LLC. All rights reserved. Disclaimer: Any information provided by Custom Business Plans, LLC is not legal advice, and should not be treated as such. Custom Business Plans, LLC will always strive to provide accurate information, but can make no guarantees of any specific results. Forecasted predictions and estimates should be treated as such. Any actions taken based on information provided by Custom Business Plans, LLC is at the sole discretion of the action taker, and Custom Business Plans, LLC cannot be held responsible for these actions or any resulting consequences.

Custom Business Plans, 20251 Century Blvd. Suite 140, Germantown, MD 20874. (800) 401-5937